As 7up entered the late 60s and into the 70s it unveiled it's Uncola campaign and joined in on the funk.
It's not my favorite era of branding for the company, but it's still cool to have a part of it.
I ran across 2 more 7up crates at a garage sale this past weekend and picked them up. One was from the late 40s - 50s designs that I love, but the other was the one shown here.
I have a hand-full of the old fashioned steel sided pull tab 7up cans, so I'll leave them with this crate. Thought about selling this one, with the cans on ebay... but I'm having second thoughts.