Picked up these vintage Hires soda bottle cartons at a garage sale not too long ago.
Hires is considered the longest continuously made soft drink in the United States. (It could also be Vernor's ginger ale... the argument rages on!) Hires Root Beer was created by Philadelphia pharmacist Charles Elmer Hires. He advertised aggressively, believing "Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody ELSE does."