7up Re-Design.

The 7up brand is making a re-design to their logo. Has kind of a vintage yet modern look. If that's possible. Very clean, fresh. How did it take this long for them to think to put the "up" inside the red dot. Have to say... I like it. (...it likes me*)
*You have to know 7up to get that one.

Take a look at the rest of the brand packaging here.

Problem is, they are launching the design in other countries first. Wonder when it will show up in the US?

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